A research on the factors affecting hospital choice in domestic health tourism: The case of Istanbul province
DOI:
https://doi.org/10.5281/zenodo.13377187Keywords:
Health tourism, hospital choice, health service marketingAbstract
Aim: This research aims to determine the factors affecting hospital preference in domestic health tourism.
Materials-Methods: The study was conducted in Istanbul in May 2016 with 550 participants. The survey method was used as the data collection tool in the study. The survey form consists of two parts. The first part included questions about sociodemographic characteristics, and the second part included questions about the factors affecting hospital preference in domestic health tourism. Data analysis was performed with SPSS 23.0 program and was studied with a 95% confidence level.
Results: 61.1% of the participants were male, 45.6% were 18-29 years old, 60.5% were married, and 65.4% had a bachelor's degree. 51.6% of the participants worked in the public sector. 74.2% of the participants had public insurance. Previous experiences were effective in the hospital selection of 93.1% of the participants. While 15.6% of the participants choose their hospital through friends/relatives/companions/advertisements, 84.4% do so because they were satisfied with the previous service. The participants responded the least to the statement “The presence of places of worship where I can fulfill my religious duties in the hospital is effective in hospital selection in domestic health tourism” (2.40±1.03), and the highest to the statement “The presence of a team of experts in the field where I will receive treatment in the hospital is effective in hospital selection in domestic health tourism” (4.73±0.74).
Conclusion: Statistically significant differences were found in hospital preferences according to the participants’ age, gender, marital status, education, employment status, experience, and health insurance type.
References
Raoofi S, Khodayari Zarnaq R, Vatankhah S. Healthcare provision for medical tourism: A comparative review. J Edu Health Promot. 2024;13:63.
Kamali M, Asayesh H. Estimation of health foreign tourism demand in different regions of Iran. New Attitud Human Geograp. 2021;13 (1):34 56.
Latief A, Ulfa M. Healthcare facilities and medical tourism across the world: a bibliometric analysis. Malays J Med Sci. 2024;31(2):18–29. https://doi.org/10.21315/mjms2024.31.2.3
Farrukh M, Shahzad IA, Sajid M, Sheikh MF, Alam I. Revisiting the intention to travel framework in the perspective of medical tourism: the role of eWord-of-mouth and destination image. Int J Healthc Manag. 2022;15(1):28–35. https://doi.org/10.1080/20479700.2020.183673 3
Yong SP, Goh YN, Ting MS, Lunyai J. Revisit intention for medical services: an investigation on Penang as a medical tourism hub. Malays J Consum Fam Econ. 2021;26:127–157.
Lianto M, Suprapto W, Mel M. The analysis factor of medical tourism in Singapore. SHS Web of Conferences. 2020;76:01028. https://doi.org/10.1051/shsconf/20207601028
Orhan F. Bibliometric analysis of health tourism publications by science mapping method: Bibliometric analysis of health tourism. J Soc Anal Health. 2022; 2(1): 33-47. https://doi.org/10.5281/zenodo.6356415
Yazıcıoğlu Y, Erdoğan S. SPSS Uygulamalı Bilimsel Araştırma Yöntemleri. Detay Yayıncılık, Ankara, 2004.
Tengilimoğlu D. Hastane seçimine etkili olan faktörler: Bir alan uygulaması. Gazi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2001;3(1):85-98.
Karakoç S. Hastaların hastane seçimlerinin hastane yönetimi üzerine etkileri; Anakara’ da bir araştırma. Yüksek Lisans Tezi. Beykent Üniversitesi Sosyal Bilimler Enstitüsü, İstanbul, 2011.
Ceyhan S, Uzuntarla Y, Fırat İ. Hekimlerin sağlık hizmeti tercihlerinde ağızdan ağıza pazarlamayı kullanım durumlarının incelenmesi. Hitit Üniversitesi Sosyal Bilimler Enstitüsü Dergisi. 2018; 11(3): 2467-2480.
Şantaş F, Kurşun A, Kar A. Hastane tercihine etki eden faktörler: sağlık hizmetleri pazarlaması perspektifinden alan araştırması. Hacettepe Sağlık İdaresi Dergisi. 2016; 19(1): 17-33.
Güleç ŞN, Canöz K. Özel hastane tercihini etkileyen faktörlerin belirlenmesi: Samsun ili örneği. İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi. 2023;10 (2):760-780.
Yener E, Öksüz S. Özel hastanelerin karşılaştığı finansal sorunların tespiti ve çözüm önerileri. Ömer Halisdemir Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi. 2017;10(2) 222-246.
Akman Dömbekçi H, Yılmaz FÖ, Özata M. Özel hastane işletmeciliğinin mevcut durumu ve geleceği: Konya örneği. Hacettepe Sağlık İdaresi Dergisi, 2018; 21(4): 675-697.
Ak S. Dijital hastane dönüşümünde Türkiye. Current Healthcare Management. 2023;1(1):24-35.
Yorgancıoğlu Tarcan G, Karahan A. Kamu hastanelerinde klinik teknoloji düzeyini etkileyen faktörler. Hacettepe Sağlık İdaresi Dergisi. 2018; 21(2): 335-346.
Ciapponi A, Fernandez Nievas SE, Seijo M, Rodríguez MB, Vietto V, García-Perdomo HA, et al. Reducing medication errors for adults in hospital settings. Cochrane Database Syst Rev. 2021;11(11):CD009985.
Álvarez López Y, Franssen J, Álvarez Narciandi G, Pagnozzi J, González-Pinto Arrillaga I, Las-Heras Andrés F. RFID technology for management and tracking: e-health applications. Sensors (Basel). 2018;18(8):2663.
Cai Y, Clinto M, Xiao Z. Artificial intelligence assistive technology in hospital professional nursing technology. J Healthc Eng. 2021;2021:1721529.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Journal of Social and Analytical Health
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
JSOAH is licensed under a 