Covid-19 pandemisi sırasında sağlık iletişimine bütünsel bir bakış: Bilim haritalama tekniğiyle bir analiz
DOI:
https://doi.org/10.5281/zenodo.6769963Anahtar Kelimeler:
Bibliyometri, Bilim Haritalama, Covid-19, İletişim, Sağlık İletişimiÖzet
Amaç: Bu çalışmanın amacı, Covid 19 Pandemi sürecinde sıkça gündeme gelen “sağlık iletişimi” konusunun tematik ve stratejik gelişimini incelemek ve bu gelişimi değerlendirmektir.
Yöntem: Araştırmada bilim haritalama yöntemi kullanılmıştır. Araştırmaya dâhil edilen makaleler Web of Science Core Collection veri tabanından indirilmiş ve SciMAT bilim haritalama programı aracılığıyla analiz edilmiştir. Analiz, veriler “1990-1999”, “2000-2009” ve “2010-2020” periyotlarına ayrılarak gerçekleştirilmiş ve analiz birimi olarak “kelimeler” kullanılmıştır. Araştırma bulguları; örtüşme haritası, tematik ağ, tematik gelişim haritası ve stratejik diyagramlar ile değerlendirilmiştir.
Bulgular: Sağlık iletişimi konusunda en fazla yayının 2020 yılında yapıldığı, en fazla yayın yapan ülkelerin Amerika Birleşik Devletleri (n=489) ve Avustralya (n=41) olduğu; en önemli motor temaların birinci dönemde “internet, behavior, metaanalysis”, ikinci dönemde “self, impact, HIV/AIDS, persuasion”, üçüncü dönemde ise “social media, behavior, prevention, awareness, information seeking” temaları olduğu görülmüştür.
Sonuç: Sağlık iletişimi konusu özellikle son yıllarda sıkça gündeme gelmektedir. Bu çalışma ile bu konudaki yayınlar ile konuya holistik bir bakış açısı sunulmaya çalışılmıştır. Araştırmacıların yeni çalışma alanları belirlerken, özellikle ortaya çıkan motor temaları dikkate alması önerilmektedir. Bu gibi bilim haritalama çalışmalarının konuya ilgi duyan tüm paydaşlar açısından önemli bir farkındalık oluşturabileceği değerlendirilmektedir.
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