A holistic view on health communication during the Covid-19 pandemic: An analysis with science mapping technique
Keywords:Bibliometrics, Science Mapping, Covid, Communication, Health Communication
Aim: The purpose of this study is to examine the thematic and strategic development of the topic “health communication”, which was often raised during the Covid-19 Pandemic process, and to evaluate this development.
Method: The science mapping method was used in the research. The articles included in the research were downloaded from the Web of Science Core Collection database and analyzed through the SciMAT science mapping program. In the analysis, the data were divided into periods “1990-1999”, "2000-2009" and "2010-2020" and "words" were used as the analysis unit. The research findings were evaluated with an overlap map, thematic network, thematic development map and strategic diagrams.
Results: It has been determined that the most publications on health communication were made in 2020, and the countries with the most publications were the United States (n=489) and Australia (n=41). The most important motor themes were “internet, behavior, meta-analysis” in the first period, “self, impact, HIV/AIDS, persuasion” in the second period, and “social media, behavior, prevention, awareness, information seeking” in the third period.
Conclusions: The issue of health communication has been raised frequently, especially in recent years. In this study, it was tried to present a holistic view of the subject with publications on this subject. It is recommended that researchers take into account emerging motor themes in particular when identifying new areas of study. It is evaluated that such science mapping studies can create an important awareness for all stakeholders who are interested in the subject.
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